Cricket Australia has announced the Big Bash League will now run 365 days a year under its ‘More is More’ strategy.
CEO Kevin Roberts said Cricket Australia was excited to flood the market even further and dilute the gains the competition had made in its early seasons.
“Australians told us they couldn’t get enough of the BBL, so we decided to prove them wrong.”
“Baffling cricket fans is our key strategic aim as an organisation, and while we can always point to the ongoing work of our selectors as a highlight, we thought it important to also mess with the only positive thing we’ve done in years.”
Fans have reacted with surprise to the news, with Katy Prentice from Newcastle saying she thought the current season had already gone on for 365 days.
“Oh, this is new, is it? To be honest, I can’t remember a time when the BBL wasn’t on. The Bronze Age was shorter than this season.”
Mr Roberts said fans would come to embrace the longer competition, especially the decision to never award a trophy, making every game completely pointless.
“Fans can rest assured that our commitment to ruining cricket in this country is as strong as ever.”
“Be it making David Warner Vice Captain, hiring Pat Howard or the continual selection of the Marsh Brothers; cricket is in terrible hands.”
Under the new arrangement, 340 of the games will be behind a new higher paywall, making most games inaccessible to 99 per cent of the population.
Titus has a new show at this year's Melbourne International Comedy Festival. On sale now.
COMMENTS
Gill
Jan 30, 2019
Might be time to form a committee to tinker with some rules?
John Inv
Jan 30, 2019
Loving CAs new policy of banning players from playing for a franchise in their home state, loyalty is over-rated anyway.
Melinda Carpenter
Jan 30, 2019
What a fantastic idea!! And will the new home of cricket (the channels of 7) be telecasting all of them? Like 7mate of 7plus or 7?? Or will foxtel get the exclusive rights to 363 matches?? Atleast on 9 you knew which channell to watch, cricket got preference over other programming and we actually got to see all the test matches & ODI's. Cricket should definately be all year round. Give AFL fans something to complain about!
Tony Doyle
Jan 30, 2019
Superb shot that. Pretty to watch.
Jason F
Jan 30, 2019
365 days a year isn’t enough. Surely we can have double-headers on weekends and public holidays. I’m really looking forward to heading down to Hobart in July to watch a game or 20
RoleyMac
Jan 30, 2019
You’ve got to love saturating something that your target audience aren’t able to view. Stuart Roberts is copping it for the ingenius work of the master destroyer James Sutherland in overseeing fucking the game up beyond belief and then sailing off into the Sunset. It would be a hilarious calamity if it wasn’t so serious.
Gengis Khan
Jan 30, 2019
We don’t like reggae, we love it!!
Keep up the great work you cricketing minnows!!
Lee Bethell
Jan 30, 2019
I like the idea. but what about the toll on the body of cricketers. This sounds great but it will not work
Pope Paul VII
Feb 01, 2019
Hey Titz, where is you AFLW preview?
Jeff Kricket-only Kruse
Feb 02, 2019
What a totally stupid and ill-thought out idea.
WHAT ABOUT LEAP YEARS?
Has CA got not forward thinking?